The Samsung conglomerate announced plans, on Thursday, to collaborate with the Ethiopian Revenue and Customs Authority (ERCA) to halt
the import of counterfeit products into the country. The South Korean Corporation is particularly interested in eliminating counterfeit products in the mobile phones sector.
Samsung plans to address the problem of counterfeit products gaining access to the African market according to Jong Oh Lee, Samsung East Africa Regional Market Director. The ‘gray’ or counterfeit products are particularly a problem in the mobile phone sector he said at a press conference at the opening of the Samsung Ethiopia Week.