Phone +251 116626795
Phone 2 +251 118276477
Phone 3 +251 112601516
Fax +251 116626923
Mobile +251 911 203831
LocationBole Road, Next to Africa Insurance S.C, Addis Ababa, Ethiopia
Primary CategoryFruit Jam

THeDaY Agro Industry PLC was founded in 2006 in the kitchen of one of the regular homes in Addis Abeba, Ethiopia as a sole proprietorship then grew to PLC in 2011 GC. THeDaY uses natural/Organic ingredients from various local farms that do not use any GMO or harmful substances during their growing process. We produce Strawberry Jam, Passion Fruit Jam, Orange Jam and Mango Jam.

THeDaY is derived from the combination of the family members' names. We believe in providing fresh sustainably farmed and produced jam from our family to yours.


  • Research and development-oriented product development towards achieving very high quality and tasty products
  • Achieve organizational and management excellence through company culture development based on commitment, achievement, teamwork and
  • entrepreneurship to make the company employer of choice.
  • The company is committed to implementing environmental protection activities as well as societal beneficiary work.
  • To be known as a leader for the best quality product.


To provide the best quality product by combining the best sustainably farmed organic non-GMO ingredients with our unique family recipes.


  • To satisfy our customers through quality products and outstanding service.
  • To process quality fruit jam and juice from locally available fruits.
  • To make our product available in every home in Ethiopia.

At THeDaY, we begin with top quality fruit and add in professional processing designed THeDaY, to industry best practices, using good manufacturing practices we produce only the highest quality jam that meets our standards for freshness, taste, nutritional value, safety, appearance and our customer’s needs. We are committed to continuous improvement in all aspects of our business.


  • ISO 22000-2018 Certified
  • Use natural/organic ingredients
  • Packed in glass jars
  • Women-Focused
  • Socially Responsible
  • Experience
  • Service


  • Passion Fruit Jam
  • Orange Jam
  • Mango Jam
  • Strawberry Jam






Quality applies to our products, our manufacturing methods, our marketing efforts, our people, and our relationships with each other.

THeDaY brands will continue to be known as the highest quality products offered in our respective market. We only produce and sell products that enhance the quality of life and well-being

We continuously look for daily improvements that will, over time, result in consistently producing superior products and growing performance.
Our growth and business success have been built on a foundation of quality, earning the trust of our constituents in our products and our people. At THeDaY, quality will continue to come first.

THeDaY‘s products are marketed through different outlets such us, Supermarkets, minimarts, shops, hotels, guesthouses, hospitals, colleges, cooperative shops, local distributors like ALLE, MODTEch, and institutions like MIDROC GOLD.

Currently, THeDaY Jams are distributed to over 400 supermarkets, marts, wholesale shops, hotels and guesthouses, in Addis Abeba. In addition, THeDaY's products are also distributed in the surrounding town of Addis Abeba, like Akaki, Debrezeit and Alemgena.



We go to extraordinary lengths to satisfy and delight our customers.

We want to meet or exceed their expectations. We turn customers into advocates for our business. We want to serve our customers competently, efficiently, knowledgeably and with innovation.

Good business practices form the basis for all ofour relationships with employees, customers, competitors and suppliers. Our decisions revolve around their impact on our customers and our desire to make it easier to do business with THeDaY AGRO INDUSTRY PLC.

Company Culture

For all our emphasis on customer service, our #1 priority is company culture. It’s what makes us successful. And in our culture, we celebrate and embrace our diversity and each person’s individuality.
We believe that if we get the culture right, then most of the other stuff— like delivering great customer service or building a long-term enduring brand or business — will be a natural byproduct.
At THeDaY, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and social conscience.

Our culture’s would not be what it is today without THeDaY's past and present experience. We are all protectors and cultivators of the THeDaY’s culture; it's what makes us unique

Head Office Address
Sub-city: Bole, Woreda: 03,
House No: 755/28-6,
P.O.Box: 5060, Airport Road,
Addis Abeba, Ethiopia
LOCATION: Tatik Industrial Zone
Fixed Tel: +251 116626795
Mobile: +251 911 203831
Fax: +251 116626923

Factory Address
Fixed Tel: +251 118276477
+251 112601516

Products and Services(3 Images)