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Mesfin Industrial Engineering launched Saturday an assembly plant for Addis Car in partnership with Geely International Corp, a Chinese manufacturer. Addis Cars will assemble Geely cars powered by 1.3cc engines and equipped with double airbags and an anti-breaking system.

Mesfin has been assembling trucks and this is the first time for it to assemble automobiles. With the machinery the company imported for 10 million birr, it is capable of assembling five Geely automobiles at a time and over 800 a year.

Mesfin Industrial had imported 34 completely built units of Geely cars to test its appeal to middleclass customers at the end of 2010. The cars were sold at 285,000 birr each, which encouraged Mesfin Industrial to install the assembly plant, according to Yusuf, manager of sales and promotion at Mesfin Industrial.

Mesfin also has the sole distribution rights in Djibouti, Eritrea, Kenya, Somalia and Sudan where Geely is not licensed to distribute. The company has been the exclusive importer and distributor of Geely cars in Ethiopia since August 2010.

By February 2011, 13 vehicle and tractor assembly companies were licensed and started operation. Some of companies are owned by foreigners, according to the Ethiopian Investment Agency.

Source: Fortune

Messebo Cement Factory is working to shift its energy source from coal and electricity to biomass.

Messebo Cement Factory is to introduce a new product to supply Low-Heat, High-Sulfate Resistant Cement intended for large projects.     

The cement is particular intended for large project such as the construction of dams because it has unique crack-resistant characteristics important for the construction of infrastructural projects such as dams.

This type of cement used to be imported at significant foreign currency expenditure according to sources.

Meta Abo Brewery S.C., a Diageo company, announces the launch of new, premiumised packaging for its flagship brand Meta Classic beer. The pack has been redesigned to be more contemporary and to give the Meta brand more prominence whilst the new brighter red colour drives overall stand out.

Press release
6 December 2014

Meta Abo Brewery S.C., a Diageo company, announced today that it will source 100% of all cereal raw material needs in Ethiopia locally in time for Meta’s 50th Anniversary, by the end of 2017. This local sourcing strategy will serve as a commitment across the entire Meta business and will not be limited to specific products or brands.