APC Investigates Counterfeit Products in Ethiopia
The American brand APC has deployed two of its management staff to Ethiopia in a effort to investigate the alleged prevalence of counterfeit UPS products.
Fake products are damaging to the image of the company said Christian Bertrand, Vice President for Africa and the Middle East with APC.
The company plans to deal with the challenge of counterfeiting through enlarging its product channel so that consumers can access a reliable source of the genuine APC product thereby eliminating counterfeit suppliers from the market and through enacting legal measures according to Bertrand.
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