2merkato

Samsung Electronics will launch a week long promotional event from the 18th of October in Ethiopia. The event will be held at the Sheraton Addis Hotel. The event will concentrate on technological innovation, entertainment and social development according to sources.

Samsung is committed to social development as evidence by its investment in technical schools in the country according to Tadewos Awel, Country Manager with Samsung East Africa.

The company expects to introduce new technologically innovative products at the week long event said Tadewos. The new range of products will be offered at special prices he added.

Samsung, a South Korean multinational technology company, has completed agreement with the Ethiopian government to establish a laptop and printer assembly plant in Ethiopia in a few months time.

During the Fourth International Samsung Conference, which saw more than 2000 participants, Samsung Electronics East Africa's Chief Operating Officer, Robert Ngeru, told journalists on March 13 in Cape Town, South Africa, Samsung has finalized agreements with Ethiopian, Kenyan and Sudanese governments to set up assembly plants in the three east African countries.

Samsung is to set up a new Traffic Management Center to offer a centrally controlled traffic system in Ethiopia’s Capital, Addis Ababa.

The South Korean electronics company is in the process of conducting a pre-feasibility study and is expected to secure a loan from the Korean Import-Export Bank to finance the project.

The project was first discussed between representatives from Samsung and the Addis Ababa City Roads Authority in November of 2010 according to Engineer Fekade Hailu, General Manager of the Addis Ababa City Roads Authority.

SantimPay Financial Solutions has officially commenced the assembly of Point of Sale (POS) machines in Ethiopia, marking a step toward reducing reliance on imported payment technology. The inauguration ceremony was held today at the Science Museum and attended by Dr. Belete Molla, Minister of Innovation and Technology, alongside senior executives from the banking sector.

SanuPay, a Kenyan fintech company, in partnership with global payment software provider OpenWay, has launched Ethiopia’s first domestic credit card. This milestone marks a major advancement in the country’s financial sector as it moves toward modernized payment solutions.