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Ethiopian Coffee Exporters' Association (ECEA) and the Chinese Guangzhou Coffee Association (GCA) signed yesterday a memorandum of understanding (MoU) for the promotion of the Ethiopian coffee brand in the emerging market of China.

The MoU was signed by Emebet Tafesse, vice president of ECEA, and Lin Guangchao, chairman of GCA, during a ceremony held in the ECEAconference hall.

The MoU is designed to create a joint partnership between the Ethiopian Coffee Exporters' Association and the Guangzhou Coffee Association for the purpose of encouraging coffee consumption and culture.

The ECEA statement said that the two associations had agreed to assist Ethiopian coffee exporters and Chinese coffee importers to come together and promote coffee trade and investment between citizens of the two countries.

The MoU includes for the two associations activities like organizing and carrying out coffee-related researches and promotional programs.

Source: Walta Information Centre

The Ethiopian Commodity Exchange (ECX) is to hold Ethiopian Coffee Conference in November 2013. Anteneh Assefa, CEO of Ethiopian Commodity Exchange, said November’s coffee conference will bring together stakeholders and promote Ethiopian coffee. Details of the event are still being finalized.

Ethiopian Embassy in Beijing held Ethiopian Coffee Cupping and Promotion Event with a view to create a better awareness of the unique quality and taste of Ethiopian coffee. Ethiopia exported 12,380 tons of coffee to China in 2021 which showed a 196% increase when compared to the 2020 export which amounted to 4,178.9 tons.

During the event, Ambassador Teshome Toga, Ethiopian Ambassador to China, revealed that the bilateral trade volume between Ethiopia and China reached USD 2.19 billion. China has become one of the largest importers of Ethiopian coffee.

The Coffee Plantation Development Enterprise of Ethiopia earned 209 million birr from the sale of coffee this fiscal year it reported.

The revenue was earned from the sale of more than 75,000 quintals of coffee that the enterprise supplied to domestic and international markets according to Fesseha Tekle Director General of the CPDE.

The most important international export destinations for the enterprise are Belgium, Germany, Italy, Japan, Netherlands and Russia he noted.

Ethiopian coffee exhibition and forum has been held in Israel on Sunday. The event has been organized by the Ethiopian Embassy to the State of Israel, in collaboration with its partners.