Ethiopian Coffee Brand to be Promoted in China

Ethiopian Coffee Exporters' Association (ECEA) and the Chinese Guangzhou Coffee Association (GCA) signed yesterday a memorandum of understanding (MoU) for the promotion of the Ethiopian coffee brand in the emerging market of China.

The MoU was signed by Emebet Tafesse, vice president of ECEA, and Lin Guangchao, chairman of GCA, during a ceremony held in the ECEAconference hall.

The MoU is designed to create a joint partnership between the Ethiopian Coffee Exporters' Association and the Guangzhou Coffee Association for the purpose of encouraging coffee consumption and culture.

The ECEA statement said that the two associations had agreed to assist Ethiopian coffee exporters and Chinese coffee importers to come together and promote coffee trade and investment between citizens of the two countries.

The MoU includes for the two associations activities like organizing and carrying out coffee-related researches and promotional programs.

Source: Walta Information Centre

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