BGI Ethiopia Launches New Draught Beer
BGI Ethiopia launched a new draught beer, under the newly introduced Amber brand, said Esayas Hadera, Marketing Manager of BGI. The new draught beer was officially announced this week although the company had been promoting in selected areas in the past few weeks.
The brewer is currently producing the new draught beer at its plant in Addis Ababa although the other BGI plants located in Hawassa and Kombolcha are expected to begin production soon said Esayas.
BGI has installed more than 200 new draught beer dispensers, each costing an estimated 100 thousand birr, for the new beer in Addis and other regional towns according to Surafel Alene, Sales Director of BGI. It is expected that an additional 200 machines will be installed to increase the market for the new product he noted. Add a comment Add a comment
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