Consumer Insight Partners with 251 Communications in Ethiopia
Ethiopia’s full service communications agency, 251 Communications, has teamed up with Consumer Insight, an African research agency. The two companies signed a memorandum of understanding on 21 March 2012 in Nairobi. 
“It’s a win, win,” said Addis Alemayehou, CEO of 251. Speaking right after signing the deal, he went on to explain how both companies will benefit from the marriage. “This heralds a new era in consumer research in Ethiopia. We will greatly benefit from Consumer Insight’s African experience, while Consumer Insight will benefit from our local knowledge of our country”.
“Ethiopia,” says a visibly excited Ndirangu wa Maina, the MD of Consumer Insight, “is an understated giant. With its population of over 80 million people, it’s such a vast market that anyone who is serious about the region and Africa can’t afford to ignore any more.”
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ecosystem domestically and internationally.
Ethiopia as part of the future ICT Park said Debretsion Gebremichael, Information and Communication Technology Minister and in charge of the ICT Park project.
The company is committed to invest in the Ethiopian communications sector and is sure that it can bring new technology to the country.
the Sheraton Hotel last week.
