The second edition of Ethiopia's International Coffee Event opened today at the Millennium Hall in Addis Ababa, Ethiopia. On the occasion, Ethiopia's coffee brand logo has also been launched.

The event, which will last three days, holds the motto: “Coffee from the Land of Origins.” Oumer Hussien, Ethiopia's Minister of Agriculture, and other high ranking government officials attended the opening ceremony.

Ethiopia has launched a new coffee brand logo (pictured top left) at the event. The brand logo is expected to distinguish Ethiopian coffee and help coffee farmers obtain premium prices in the international market. 

Regarding the brand, speaking during a one-day stakeholder meeting held in August 2019, Adugna Debela (Ph.D.), Director-General of Ethiopian Coffee and Tea Authority, had said the new brand represents Ethiopia as the birthplace of coffee, with numerous varieties, and is hoped to build the reputation and acceptability of Ethiopian organic coffees.

Conference, exhibition, and festival, featuring activities including, among others, coffee tasting, traditional coffee ceremonies, and barista contest are all parts of the coffee event.

56 exhibitors, hundreds of coffee buyers and experts from all over the world, and hundreds more coffee industry actors in Ethiopia are taking part in the event. 

Sources: FBC, The Ethiopian Herald