2merkato

Samsung introduced new products to the Ethiopian market on Thursday. At the event held at the Hilton Hotel the Korean conglomerate unveiled various products ranging from home appliances to mobile technology to distributors and other visitors.

The event was designed as a chance for Samsung to establish its African investment strategy ‘Built for Africa’ according to Tadewos Awol, Country Manager of Samsung Ethiopia. It was also a chance to showcase the latest products and technological innovations according to Tadewos.

Samsung officially kicked off its academic programs at its new Engineering Academy in the Addis Ababa Institute of Technology (AAiT) with the first class of 60 students drawn from AAiT, Capital reported.

Samsung electronics is to launch e-learning technology for Ethiopian elementary schools in association with the Ministry of Education.

The electronics company is in the process of conducting a survey of the elementary curriculum to integrate it with its Smart Education Environment technology. The interactive e-learning technology has an estimated 25% coverage in Africa it was said.

The smart school solution is one the best developed technology on offer from Samsung according to Tadewos Awel, Country Manager of Samsung East Africa.

Samsung Electronics will launch a week long promotional event from the 18th of October in Ethiopia. The event will be held at the Sheraton Addis Hotel. The event will concentrate on technological innovation, entertainment and social development according to sources.

Samsung is committed to social development as evidence by its investment in technical schools in the country according to Tadewos Awel, Country Manager with Samsung East Africa.

The company expects to introduce new technologically innovative products at the week long event said Tadewos. The new range of products will be offered at special prices he added.

Samsung, a South Korean multinational technology company, has completed agreement with the Ethiopian government to establish a laptop and printer assembly plant in Ethiopia in a few months time.

During the Fourth International Samsung Conference, which saw more than 2000 participants, Samsung Electronics East Africa's Chief Operating Officer, Robert Ngeru, told journalists on March 13 in Cape Town, South Africa, Samsung has finalized agreements with Ethiopian, Kenyan and Sudanese governments to set up assembly plants in the three east African countries.