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As part of its commitment to ICT development in Ethiopia and Africa, MTN is sponsoring the Best ICT Innovation Award during the 5th ICT Exhibition, Bazaar and Conference organized by Ethiopia’s in Addis Ababa this week.

One of the key goals of the exhibition is to bring multiple stakeholders together to share knowledge and experience, as well as foster partnerships through discussing various topics related to the ICT sector.  It will further serve to promote the importance of the sector amongst major policy makers, international bodies and relevant governmental and non-governmental organizations.

MTN Ethiopia signed a 6-million Ethiopian birr sponsorship contract with the Ethiopian Football Federation (EFF). The sponsorship agreement is aimed at supporting the national football team, the Walias, for one year period, with the a possibility of extension.

As part of the agreement, MTN Ethiopia will be a second-tier sponsor, and the exclusive value-added services (VAS) provider of the EFF. Some of the benefits of sponsoring the national team include MTN Ethiopia’s association with Ethiopian Football Federation’s products, activities and services.

MTN, a South Africa-based multinational mobile telecommunications company, said it was interested to enter into Ethiopian market following the government’s plan to privatize public enterprises. MTN stated its intention during a meeting held between Heads of MTN and President Mulatu Teshome who received the delegation yesterday, October 3. 

One of the largest telecom carriers in the world, MTN, has identified Ethiopia as a rare new market into which Africa’s largest wireless carrier wants to expand.

MTN Ethiopia, African mobile operator announced the launch of prize award programs to promote young Ethiopian women's innovation and business ideas in cooperation with Addis Ababa University.

Happy-Girl Buthelezi, MTN country manager for Ethiopia said, the reason MTN Ethiopia decided to award women for innovative and new business ideas is, in most situations, young Ethiopian girls involvement in the ICT sector is way below than what the boys already do.