Meta Abo Brewery S.C., a Diageo company, announces the launch of new, premiumised packaging for its flagship brand Meta Classic beer. The pack has been redesigned to be more contemporary and to give the Meta brand more prominence whilst the new brighter red colour drives overall stand out.
Press release
6 December 2014
Meta Abo Brewery S.C., a Diageo company, announced today that it will source 100% of all cereal raw material needs in Ethiopia locally in time for Meta’s 50th Anniversary, by the end of 2017. This local sourcing strategy will serve as a commitment across the entire Meta business and will not be limited to specific products or brands.
Meta Platforms, in partnership with Ethio telecom, has announced a flagship initiative aimed at enhancing digital services in Ethiopia. This collaboration follows strategic discussions between Ethio telecom CEO Frehiwot Tamru and Meta’s Director of Business Development for the Middle East and Africa, Vikas Menon, along with senior Meta executives.
The Metal and Engineering Corporation urged the Ethiopian government to create a policy solution for the challenges 
associated with the taxed imposed on imported goods.
The tax imposed on imported manufacturing goods and raw materials for industrial use which are essential to the manufacturing process are much higher in Ethiopia than in other countries said Kinfe Dagnew, Brigadier General of the Corporation speaking to the House of People’s Representatives.
The tax imposed on locally manufactured goods are lower than in other countries of similar economic status which is encouraging to manufacturers but the taxes levied on imported equipment vital to the manufacturing sector remain high he added.The 3rd Metal and Engineering International Exhibition was opened in Ethiopia. The exhibition is targeted at promoting the metal industry sector and developing market relationships between the domestic and international metal institutions.
It is expected that the exhibition will serve as a platform to bring together those engaged in the sector.
Several project launched in Ethiopia as part of developmental initiatives such as the railway network, hydro electric power generating dams, sugar and fertilizer factories all require a significant amount of input from the metal sector according to Tadesse Haile, State Minister for Industry.
