Ethiopian Airlines Group and the Commercial Bank of Ethiopia (CBE), in partnership with Visa, have launched a co-branded Visa prepaid card aimed at strengthening global payment services for customers.

The new card is designed to provide Ethiopian Airlines customers with secure, convenient, and efficient payment options across international destinations. The initiative also forms part of the airline’s broader effort to expand its digital service ecosystem beyond air transport.

Members of Ethiopian Airlines’ ShebaMiles loyalty program are expected to particularly benefit from the card, which offers fast, secure, and simplified payment experiences worldwide.

Featuring the branding of Ethiopian Airlines, CBE, and Visa, the card reflects the collaboration among the three institutions to improve customer service and strengthen digital payment solutions.

The card is also designed to provide customers with a range of rewards and benefits linked to usage. Through the system, users can convert everyday spending into travel-related benefits by accumulating rewards from both in-person point-of-sale transactions and online e-commerce purchases.

The launch is expected to further strengthen service integration, improve customer engagement, and enhance access to international payment services for Ethiopian Airlines customers.

Source: Fana BC