Heineken Commenced Construction of Brewery Plant in Ethiopia

The Netherlands based Heineken Brewery is building its new beer factory in Ethiopia which has a capacity to produce 1.5 million hecto liters of beer per annum after its scheduled completion in 18 months time.

The Company launched the 120 million Euro project in the presence of Lilianne Ploumen, the Dutch Minister of Foreign Trade and Development Cooperative last week in Kilinto, Addis Ababa. The new factory will produce Bedele, Harar and Heineken brands.

Heineken joined the Ethiopian Brewing industry with the acquisition of two state owned brewery plants with USD 163 million in 2011.

In a related news, Heineken has concluded a Memorandum of Understanding with Ethiopian Agricultural Transformation Agency (ATA) and Ethiopian Institute of Agricultural Research (EAIR) for the supply malt barley from small-holder farmers. According to the MOA, Ethiopian Agricultural Transformation Agency will facilitate the supply chain and the Ethiopian Institute of Agricultural Research will carry out research seed varieties for malt barley. According to Johan Doyer, general manager of Heineken, the Memorandum of Understanding for the supply of malt barley is part of Heineken's commitment to source  60 per cent raw materials supply from within Africa.

Heineken, Europe's largest brewer, has a presence in more than 70 countries, operating more than 160 brewery plants with total output of 221 million hecto-liters.

Source: The Reporter



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