Ecom Advertising has joined forces with local realtors in Ethiopia to restart publishing real estate information on the internet through liveinethiopia.com, an Ethiopian real estate website.
LiveInEthiopia was released in the beginning of 2010 to take the rather chaotic Ethiopian Real Estate Industry – the renting, buying and selling part – to a different and modern level. It had a different business model then; it used to collaborate with the realtors, traditionally known as "Delalas", on all levels. It used to advertise the properties, negotiate with customers and was directly involved in the business.
It was not successful because of the acute lack of transparency in the sector. The website was still running; however, it was not updated at all. After studying the market and reorienting the business model, the website’s owner company, Ecom Advertising, has agreed with two experienced real estate agent companies, Homenet Car Rent and Commission Agent and Tesfaye Gebru Real Estate Agent, to publish real estate information on the website.
Homenet Ethiopia, owned by Girum, has already started publishing information of the properties under its responsibility on LiveInEthiopia.com. The other real estate agent company, owned by Tesfaye Gebru, will soon start publishing on the website. Ecom Advertising hasn't signed exclusivity agreements with these companies and the company sates that it is possible for any real estate agent company to post their properties on the website.
It has plans to work with Real Estate Developers who would like to post their completed properties and those under construction on the website. Ecom plans to give the developers a package deal which will also involve advertising the developers’ seasonal offers to the business community in Ethiopia and abroad on its popular Ethiopian business portal, 2merkato.com.
LiveInEthiopia.com has been developed, marketed and owned by three engineers, two of whom setup the popular Ethiopian Business Portal, 2merkato.com - owned by Ecom Advertising too. Ecom Advertising is registered according to Ethiopian business regulatory requirements and is based in Addis Ababa.
Source: Ecom Advertising's Press Release
