Alliance Media, prominent advertisement provider in Africa, is to begin operating in Ethiopia. The international advertising firm expects to erect more than a hundred large billboards in Addis Ababa, Adama and Hawassa. 
The billboards designed for outdoor advertisement will be 23.5 meters high, 1.2 meters wide and 85 centimeters thick. Each metal billboard will cost 1.1 million birr to set with out taking into account the foundation.
Three Ethiopian companies have been assigned the task of supplying and building the structure while 26 local contractors will be in charge of the foundation work according to sources.
Local advertising companies expect to find the challenge from an international competitor daunting according to an anonymous source. The industry is not ready for foreign competitors and needs to be reserved to Ethiopian national according to the source.A bill being drafted by the Ethiopian Broadcasting Agency is said to limit the advertisement sector to Ethiopian nationals or foreign companies working in partnership with local operators.
Alliance Media is widely recognized as the pan-African leader in outdoor and airport advertising, having the widest coverage on the African continent according to the company website.
Operating in 22 countries, with 15 years experience, Alliance Media has been awarded the European Union award for innovative media and the prestigious independent PMR award for “Best Outdoor Advertising Company” in multiple markets.
As the largest airport advertising concession holder on the continent, and the established outdoor media partner to Africa’s leading brands, Alliance Media has successfully worked with marketing teams and media buyers, to grow, build and strengthen market share for their brands.
Source: Capital
