Americana, the leading quick-service restaurant chain in the Middle East and North Africa (MENA) region, has announced plans to construct a new poultry feed plant in Addis Ababa, Ethiopia. This strategic move aims to support the company's expanding operations in the area.

During the announcement, Mohamed Alabbar, the Chairman of Americana, expressed enthusiasm about launching the poultry feed plant in Ethiopia's capital, Addis Ababa. Alabbar highlighted the scarcity of chicken feed in the Arab world, as none of the countries in the region produce vital ingredients such as soy or corn, which are essential for poultry feed.

While specific details regarding the investment amount and project launch date were not disclosed by Alabbar, Americana's commitment to addressing the chicken feed shortage is evident.

Founded in 1964 in Kuwait, Americana introduced fast-food restaurants to the region in 1970. In addition to Pizza Hut and KFC, the company owns various other well-known brands such as Costa Coffee, Hardees, Baskin Robbins, Krispy Kreme, Wimpy, and TGI Fridays. It currently operates an impressive network of over 2,200 restaurants across 12 countries. With a particular focus on Saudi Arabia, the company aims to open approximately 250-260 new restaurants by the year's end.

In November 2022, Americana successfully raised USD 1.8 billion through its initial public offering and achieved a dual listing on Saudi Arabia's Tadawul market and the Abu Dhabi Securities Exchange.

Source (including image): The National