Facebook has announced the rollout of Facebook Marketplace, a product on Facebook that offers a convenient destination where people can discover, buy and sell items from others in their local communities.
With the effects of COVID-19 on businesses, Facebook said its Marketplace platform will make it easier for people in Ethiopia to find the things they need to buy and sell on Facebook.
Facebook Marketplace is being rolled out in Ethiopia gradually and will be available to all Ethiopians by the end of November this year.
Commenting on the rollout, Facebook Head of Public Policy for East & Horn of Africa Mercy Ndegwa said, “We are excited to launch Facebook Marketplace, a product that will complement the growing eCommerce market in Ethiopia.
“We had already seen people buying and selling with each other on Facebook so we decided to launch Facebook Marketplace — a safe and convenient destination in the Facebook app where Ethiopians can discover, buy and sell items from people in their community.”