Ethiopian delegation participated in the International Mediterranean Tourism Market (IMTM) held from 11-12 February 2020, in Tel Aviv, Israel.
The Ethiopian delegation briefed the participants of the event on Ethiopia's huge tourism potential, including its nine UNESCO world heritage sites, and four intangible cultural heritages. They also expressed the Ethiopian government's interest to attract more tourists to Ethiopia, inviting Israelis to come visit Ethiopia.
The Ethiopian Embassy in Israel said it is ready to provide all the necessary support if the Market's participants like to travel to Ethiopia.
IMTM is an annual professional trade show focused on the tourism industry in Israel, aiming to promote incoming, domestic and outgoing tourism and to strengthen cooperation among tourism bodies in Israel and over the world.