SoleRebels, an Ethiopian Foot wear company, has been selected as finalist in the 2011 Africa Awards of Entrepreneurship.
SoleRebels are artists that desire to craft stylish and comfortable footwear according to Bethlehem Tilahun founder and managing director of the company.
“We do this by combining our heritage artisan crafts with modern design sensibilities , while pouring our creative selves into our shoes. The final result is that when our footwear is bought , the purchaser can SEE , FEEL and enjoy all the elements of heart, soul and creative craftsmanship that have gone into their construction. We are deeply proud that that this ethos has carried us to the finals of this amazing competition.” stated Bethlehem
She expressed the company’s deep pride in reaching the finals of the African Award.The Africa Award for Entrepreneurship received 3,300 applications this year from 48 countries in Africa said Hamish Banks, Head of Corporate Communications for Legatum, the private investment group responsible for the award.
Selection as a finalist puts soleRebels in an elite category of achievement he added.
The award honors the best African entrepreneurs working to create businesses that meet the needs of those around them and that help raise the standard of living in their communities. The award has a monetary reward of $400,000.
Bethlehem Tilahun Alemu will now head to Nairobi, Kenya on December 8th, 2011 to give a final presentation in front of an elite panel of judges headed by VIRGIN founder Sir Richard Branson.
Source: soleRebel Press Release
NOTE: The press release has been sent to 2merkato.com by Bethlehem Tilahun, founder and managing director of soleRebels. For further info one may check the company's website: solerebelsfootwear.co
