I.G. Entertainment Plc. in association with Wubshet Import & Export has organized an international exhibition for the first time in four European countries, Addis Fortune reported.

The international exhibition is going to be held in Hungary, Austria, Switzerland and Germany. More than 50,000 merchants from Africa are expected to take part in the exhibition.

General Manager of I.G. Entertainment Isaac Getu said the exhibition costs the organizers 600,000 Birr. However, they are expecting sponsorships from companies to cover the cost.

The organizers aim to focus on hotels, tour and travel agencies, wine factories, coffee exporters, leather manufacturers and also beer companies to join them with their products and services for the exhibition.

Source: Addis Fortune