Libya Oil Alters Packaging, Labeling of Its Products

Libya Oil Limited disclosed on September 3, 2015, at Sheraton Hotel that it has changed the packaging and labeling of its products with 48 million Birr cost, Addis Fortune reported.

The alteration follows intensified market competition with the local and international oil distributing companies.

The alteration is seen on the external design of packaging, labeling, naming of the lubricants and fuel products. Currently, OiLibya’s products are classified in to three categories: the gold color for the most expensive products, white for standard products and red for inexpensive products.

The new packaging holds specific information about the particular lubricant and at what interval each lubricant should be changed by giving kilometer specification. The naming of the products are now very obvious, it was learnt.

OiLibya is an auxiliary company to the Dubai based Libya Oil holdings Ltd. Libya Oil has 22 auxiliary companies and 1,000 retail stations in 18 countries.

Source: Addis Fortune