European Council on Trade and Tourism (ECTT) said Ethiopia has the potential to draw 20 million tourists in the coming ten years if it strengthens the undergoing tourism development efforts.

ECTT members have recently visited Axum Obelisk, Fasilades Castle and the Rock-Hewn Church of Lalibela.

President of Council, Prof. Dr. Anton Caragea, said, “You should promote your country to the international community to erase the drought and famine image that some media posted on your country in the past. If this happens, Ethiopia can raise its number of visitors to 20 million over the coming 10 years,”

ECTT conferred recognition to Ethiopia as the number one World Best Tourist Destination last week.

Source: Ethiopian News Agency