In a move to introduce the French concept, Happy Sud, after collaborating with Safeway Supermarket and Mulmul Bakery, Total Ethiopia inaugurated the first Bonjour Café.

Marc de Lataillade, Managing Director, Total Ethiopia, commented; “The partnership with the two important brands in the retail business in Ethiopia will promote standards and global marketing strategy”. The other two partners of Total are brands well known in the Ethiopian retail business, which is fully in line with Total marketing and service strategy.

The concept is said to be new for Ethiopia’s capital retail business. It aims at introducing the French’s tradition of having a mini market, fast food and café available together at one place. The whole concept was realized in order to create a more comfortable zone for customers’ of Total gas stations and it has become trademark for Total worldwide, the Managing Director noted.

The new business style is keeping its expansion across the city with a grand shop that will be opened in the Gelan service station and other locations in the coming months.

Total Ethiopia was first established in Ethiopia in 1950 as petroleum products distribution company. It later developed it activities through the merger it formed with Mobil Oil East Africa in 2006. It currently operates 173 service stations and four depots in Ethiopia. It is also undertaking construction of an international standard depot in the town of Dukem at the cost of 270 Million Birr. According to Lataillade, the construction is being carried out to boost Total’s capacity of covering one fourth of the nation’s fuel demand.

Source: The Reporter