Coca Cola announced that it will make its products available in plastic bottles and is finalizing the construction of the plastic containers’ production facility located inside the compounds of the company's plant in Addis Ababa.

“We will launch our products in plastic bottles soon. We are making sure that we have a well-established recycling system before we launch the products. The recycling system we will have in place will involve communities and create job opportunities,” said Greig Jansen, CEO of East African Bottling S.C.

Coca Cola also announced the launching of its campaign, labeled “Coca-Cola Celebrates  Ethiopian Kindness” that seeks to recognize, applaud and inspire kindness among Ethiopians by creating a movement among all communities to embrace the act of generosity and kindness towards others and the environment.

“Ethiopian kindness is a unique quality that we, as Ethiopians, are proud of. Our country, which is home to many different nations, nationalities and peoples, is an example of tolerance and respect among citizens. We are happy that Coca Cola is celebrating this special aspect of Ethiopian culture and I hope that this celebration will give the kind deeds of Ethiopians recognition and appreciation, while at the same time inspiring others to take part in generous acts,” said President Girma Woldegiorgis, speaking at the launching event held at the National Palace on Wednesday.

As part of the campaign, Coca Cola is  randomly giving out flowers and other merchandise to people on the streets of Addis Ababa in act of kindness.

Source: Capital