LG Electronics is looking to expand its presence in the Ethiopian market by meeting the increasing need for air conditioning 
equipment said Dinir Abubaker, Country Director for the company.
The Ethiopian climate is changing and the need for air conditioning is increasing he noted at the event held to launch the new Titan series of air conditioners to the Ethiopian market at the Hilton Hotel.
The new line of air conditioners have built in voltage switch to protect the conditioners compressor from damage caused by fluctuations in electrical current that is caused by unstable power supply in the African Region explained Sangmin Lee, Vice President of LG East Africa. The air conditioner is also more power effective using 75% less power than other conditioners on the market he claimed.
The LG promotional package for the Titan line claims that the new air conditioner has several innovative features including the capability to double as an air purifier and filter to eliminate allergen and airborne microbes, and the ability to blast air to distance of up to 10 meters.LG has sold an estimated 100 million air conditioner units across the world and it believes that Ethiopia has the potentially to become a significant market due to the booming hospitality industry said Dinir. The electronic company has launched a Training Center in the Kality area to train LG retailers on the proper installation of the products in anticipation of every increasing demand he noted.
Source: Capital
