Ethiopian company SoleRebels and its founder Bethlehem Tilahun were featured in a New York Times article covering 
entrepreneurship in Africa. The article entitled ‘Women Entrepreneurs Drive Growth in Africa’ noted that Bethlehem is one of a ‘wave’ of African entrepreneurs in Africa who are taking advantage of the economic revitalization on the continent noted the article.
The article covers the founding of soleRebels in 2004 with a small group of artisans living in the same community and a small workshop and follows its growth to become a multi-million dollar international enterprise with its handmade and environmentally friendly shoes selling for 60 US dollars and more.
SoleRebels has been able to take part in the effort to take charge of the script that is being written for Africa by controlling the marketing message according to Bethlehem in her interview with the New York Times.Women in business in Africa offer a powerful source of economic development according to Marcelo Giugale, Director for Poverty Reduction and Economic Management for Africa with the World Bank.
The article also covers other Women Entrepreneurs in Africa such as Sibongile Sambo, from South Africa; Adenike Ogunlesi from Nigeria and Lovin Kobusingva, form Uganda.
Source: soleRebel Press Release
