Ethiopian Entrepreneur, Bethlehem Tilahun, founder and manager of soleRebels was named the keynote speaker at the 
European E-Commerce Conference, taking place at the Teatro Circo Price de Madrid, in Spain from the 24th to the 25th of October.
The conference selected Bethlehem as keynote speaker in recognition of her status as e-commerce pioneer in Africa and the creator of an internationally successful consumer brand.
Bethlehem will be the first Chief Executive of and African based brand to be a keynote speaker at a major European digital commerce conference.
The EEC is honored to have Bethlehem address the conference because she has built soleRebel in to a global brand through innovation and social responsibility showing that commercial success can go together with ethical practices said César Tello Director for EEC’12.Being asked to offer the keynote address at the EEC conference is an exciting opportunity that is recognition of everyone who contributes to making soleRebels a success said Bethlehem.
The success of the is a group effort that involves the weavers who loom the fabrics, the cutter who cut the materials, the spinners responsible for hand spinning the cotton and the crafters who craft the shoes as wells as the marketing staff she explained.
The conference will be an opportunity to share with participants how dynamic the vision of the soleRebels brand really is and the team’s commitment to maintain innovation, quality of product and customer service added Bethlehem.
The EEC is a conference for experts intended to inspire professionals online under the theme of ‘Innovation through Digital Business. The conference is organized by a adigital, a large non-profit e-commerce association with partners all over Europe and South America
Source: soleRebel Press Release
