Italian Companies Eye Ethiopia's Growing Market

The number of Italian companies operating in Ethiopia is expected to increase in the coming years, according to Riccardo Zucconi, the head of the Italian Trade Agency (ITA) in Ethiopia. Zucconi attributes this trend to Ethiopia's strong economic growth, strategic location in the Horn of Africa, and the expanding middle class market.
Bracco S.P.A. Healthcare International Group, an Italy-based company, and Zuvius Lifesciences Pvt. Ltd, an Indian pharmaceutical giant have expressed their interest to invest in Ethiopia.
