Founded in 2023 in Addis Ababa, GAG General Trading emerged from a vision to empower Ethiopia's construction and innovation scene. We achieve this by being the premier importer and supplier of top-tier pipelines, fittings, sanitary wares, and fixtures.
MISSION:
To be the trusted one-stop shop for construction and sanitary products in Ethiopia, offering unparalleled quality, selection, and exceptional customer service.
VISION:
To play a pivotal role in shaping Ethiopia's built environment by providing the essential materials for creating sustainable, functional, and aesthetically pleasing structures that stand the test of time.
VALUES:
- Integrity: We conduct business with unwavering honesty and transparency, building trust with every interaction.
- Quality: We are relentless in our commitment to providing only the finest products from leading international brands.
- Customer Focus: Every customer interaction is an opportunity to exceed expectations.
- Innovation: We constantly seek new ways to improve our product offerings and services.
- Sustainability: We are environmentally conscious and strive to promote responsible practices within the construction industry.
OUR PRODUCTS
A WORLD OF CHOICE:
GAG General Trading offers an unparalleled variety of Pipe-line and sanitary products, catering to every shape, size, brand, price point, color, design preference, and installation requirement. Whether you're building a dream home, a state-of-the-art commercial building, or a large-scale industrial infrastructure project, we have the products you need to bring your vision to life.

PPR (Polypropylene Random Copolymer)
- Renowned for its durability, flexibility, and ease of installation, PPR pipes are a popular choice for both hot and cold water applications.
PVC (Polyvinyl Chloride)
- Cost-effective and versatile,PVC pipes are ideal for drainage, ventilation, and sewer systems.
GALVANIZED STEEL PIPES
- Offering superior strength and resistance to corrosion, galvanized steel pipes are often used in heavy-duty applications.
FITTINGS
- We also stock a comprehensive range of high-quality fittings ensuring you have everything you need to complete your plumbing system flawlessly.
BATHROOM FIXTURES
- Your one-stop shop for dream bathrooms. Bathtubs, showers, toilets, bidets, sinks, faucets, and accessories - all in one place.
KITCHEN FIXTURES
- Sinks (single, double, farmhouse), faucets (pull-down/spray, some with extras), kitchen essentials. Design your dream.
PIPELINES AND FITTINGS:
The Backbone of Your Project
Our extensive selection of pipelines and fittings encompasses a wide range of materials

PPR (Polypropylene Random Copolymer)
- Renowned for its durability, flexibility, and ease of installation, PPR pipes are a popular choice for both hot and cold water applications.
PVC (Polyvinyl Chloride)
- Cost-effective and versatile,PVC pipes are ideal for drainage, ventilation, and sewer systems.
FITTINGS
- We also stock a comprehensive range of high-quality fittings ensuring you have everything you need to complete your plumbing system flawlessly.
GALVANIZED STEEL PIPES
- Offering superior strength and resistance to corrosion, galvanized steel pipes are often used in heavy-duty applications.
SANITARY WARE AND FIXTURES:
Transforming Your Space
GAG General Trading offers a comprehensive selection of sanitary ware and fixtures to elevate your bathroom and kitchen experience. From everyday essentials to luxurious statement pieces, we have everything you need to create a space that is both functional and aesthetically pleasing.

BATHS
- Indulge in a relaxing soak with our selection of bathtubs, available in various shapes, sizes, and materials
SHOWERS
- Choose from a wide variety of shower solutions, including walk-in showers, shower enclosures, shower panels and overhead showers.
TOILET & SINKS
- Ensure hygiene and efficiency with our selection of high-quality toilets and sink for your kitchen or bathroom.
ACCESSORIES
- Add the finishing touches to your bathroom with our selection of towel warmers, towel racks, toilet paper holders, soap dishes, and grab bars, all available.
PRODUCT APPLICATIONS:
BUILDING FOR EVERY PURPOSE
The diverse range of products offered by GAG General Trading caters to a wide variety of construction projects, including:
- RESIDENTIAL HOMES: Create a comfortable and functional living space with our selection of pipelines, fittings, and sanitary ware for kitchens, bathrooms, and laundry rooms.
- COMMERCIAL BUILDINGS: Ensure the longevity and functionality of your commercial properties with our durable and reliable pipelines, fittings, and sanitary ware solutions.
- INDUSTRIAL APPLICATION: Our extensive stock of heavy-duty pipelines and fittings is perfectly suited for demanding industrial applications.
Additional Considerations:
Beyond the core sanitary ware and fixtures, GAG General Trading offers a variety of options to personalize your space:
- Materials: Choose from a range of materials like ceramic, stainless steel, stone, and glass to suit your style and budget.
- Finishes: Select from various finishes like chrome, nickel, matte black, and brushed gold to create a cohesive look in your bathroom or kitchen.
- Styles: Whether you prefer a modern minimalist design, a classic traditional look, or a contemporary aesthetic, we have the fixtures to match your vision.
WHY WE STAND OUT:
THE GAG GENERAL TRADING DIFFERENCE
In a competitive market, GAG General Trading differentiates itself through several key advantages:
UNMATCHED QUALITY AND DURABILITY:
- We are committed to providing only the finest products from reputable international brands known for their superior quality and lasting performance.
EFFORTLESS INSTALLATION AND MAINTENANCE:
- Our products are designed for user-friendliness, ensuring a smooth installation process and simplified maintenance, saving you time and money in the long run.
MASS ORDERS FULFILLED WITH EFFICIENCY:
- We have the capacity and infrastructure to handle bulk orders efficiently, ensuring timely delivery for large-scale projects without compromising on quality or service.
TRACEABILITY AND COMPLIANCE:
- All our products meet stringent local and international quality standards and come with the necessary certifications, providing peace of mind and ensuring regulatory compliance for your project.
STREAMLINED DELIVERY:
- We offer reliable and efficient delivery services, getting the products you need to your project site on schedule, keeping your construction project moving forward smoothly.
THE GAG GENERAL TRADING TEAM:
Our greatest asset is our team. We have assembled a group of highly qualified and experienced professionals, each with a deep understanding of the construction and sanitary ware industry.
These individuals are driven by a shared passion for excellence and a commitment to exceeding customer expectations.
They are not just salespeople - they are specialists.
Our team possesses the knowledge and expertise to guide you through the selection process, ensuring you choose the right products for your specific needs, budget, and design vision. From the initial consultation to project completion, our team is dedicated to providing exceptional service and support, becoming an extension of your construction team.
OUR TRUSTED PARTNERS
GAG General Trading is proud to be associated with leading international brands, allowing us to offer a superior selection of products to our customers.
These partnerships ensure a consistent supply of top-quality products:
- ONUR PLASTIK: Exclusive supplier of ONUR Plastik products in Ethiopia, renowned for their reliable pipelines.
- DERUI: Exclusive supplier of DERUI Sanitary products in Ethiopia, known for their stylish and functional sanitary ware.
- ASHEBIR GULEMA IMPORT AND EXPORT: Our sister company, providing a strong foundation within the import and export industry.
- MERCIMOY INDUSTRY AND COMMERCE: A valued partner, contributing to our diverse product portfolio.
INDUSTRY OVERVIEW:
Ethiopia's construction industry is experiencing significant growth, driven by urbanization, infrastructure development, and a growing economy. This presents a unique opportunity for GAG General Trading to play a vital role in shaping Ethiopia's future. We are committed to staying informed about industry trends and adapting our product offerings to meet the evolving needs of the Ethiopian construction market.
Contact Us
Address: Jakros, Addis Ababa, Ethiopia
Mobile no: 09 30 000 311/ 09 35 351 798
Email: info@gaggeneraltrading.com/ sales@gaggeneraltrading.com
Website: www.gaggeneraltrading.com