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About Us

Being one of the developing countries, Ethiopia is registering rapid economic growth and the Government is encouraging businesses that have a direct connection with poverty reduction. Fortunately, our organization is conducting its business in this sector and hence, it is highly intertwined with the policies and strategies of the Government and the overall political economy.

Executive Summary
In the world of intensive competition, along with companies’ unique competencies and capabilities, a strategic approach to the case is inevitable. The way companies deal with the prevailing conditions in the business world is what differentiates the winning and the losing players.
Therefore, based on this premise, the following is the Business strategy of Telal PLC
At the corporate level Growth is the chosen strategy. Under this strategy, there are three sub-strategies known as:

• • • Diversification
    • Vertical integration
    • Concentration

Keeping the nature of the business and also the overall vision, mission, goals, and objectives of the company as well as the corporate strategies, it is very appropriate to adopt basically cost leadership (low cost), differentiation, and focus (focused differentiation, focused cost leadership) strategies at the business level. We are using this strategy means we are employing the Integrated Cost Leadership/ Differentiation Strategy.

Coming to the other market mixes, the pricing strategy shall include skimming, penetration, and premium pricing strategies. The products are to be offered at standard and customized features depending on the nature of the product. An integrated marketing communication strategy shall be utilized for promoting the business. On the other hand, by using both direct and indirect channel roots, selective and exclusive distribution strategies shall be implemented to successfully distribute the different products, services, and deliverables.

1. Introduction

Being one of the developing countries, Ethiopia is registering rapid economic growth the Government is encouraging businesses that have a direct connection with poverty reduction. Fortunately, our organization is conducting its business in this sector and hence, it is highly intertwined with the policies and strategies of the Government.

1.1 Background of the Company

Telal Business and Management Solutions PLC (TELAL) was founded in 2017 and formerly its founders were working as a country rep. of the multinational company companies in Ethiopia. It was then established as TELAL to work as an importer, distributor, and commission agent as well as contractor and real estate developer.
TELAL’s main strategic business units of operations are the following;

• • • Construction; As a grade 4 BC, our company is engaged in multiple projects
    • Manufacturing; The major activities of this SBU are to facilitate the registration of Scientific items, and the manufacturing and repacking of agricultural chemicals, flower fertilizers, vegetable seeds, and sprayers. Moreover, makes conditions suitable for tender participation as well as organizes training and workshops for local professionals to upgrade their knowledge and skills.
    • Business Consultancy and business process outsourcing: Our company is engaged in multiple consultancy and BPO projects which are resulting in increased turnover for the clients at hand. We have finalized projects for Aquila Business Group and the Center for African Leadership Studies (CALS). Our clients are also outsourcing some of their departments for the sake of focus
    • Trading: Our organization envisages to be one of the leading scientific items traders within the region. We trade agro inputs like seeds, fertilizers, and pesticides as well as Veternary and human medicines. We import and distribute products from Israel, France, India, and China.

The company has been able to raise its goodwill through hard work, dedication, and experience. As a result, the organization’s credibility is impeccable and can be used to drive it to a more profitable Endeavour for years to come.

Telal Construction P.L.C aimed specifically at engaging in but not limited to the following businesses:

• • engage itself in the construction sector
  • To engage itself in the private business so as to supply cost-efficient and quality products to its customers (according to their needs and the company’s segmentation strategy)
  • In the long term, to enter into the chemicals manufacturing sector
  • Exploit regional and international markets by exporting or distributing scientific items

TELAL using its sales and promotion crew and in collaboration with the technical managers of each business unit will engage itself in aggressive marketing works which include but are not limited to the following:

• • Gaining the Private market share of greater than or equal to 20 % within 3 years
  • Being one of the top 3 companies in terms of annual turnover within the coming 3 years
  • Entering into the manufacturing/repacking sector within 3 years

Therefore, integrating the marketing activities of the business with all the technical department heads and eventually working on backward and forward integration, will help the corporate company to create attractive markets in every segment. Also, this integration allows the corporate company to be cost and time-efficient as well as to form successful investment decision platforms. Risks related to inventory will be minimal. The company will form a strong ground to keep its promises to customers, shareholders, and other stakeholders.

2. VISION, MISSION, VALUES AND PRINCIPLES
Vision Statement
“To become the leading company of East Africa by 2030”

Values
Our Organization is truly committed to ensuring that every act of business should be based on our core principles.

Mission Statement
The mission statement of the company reads as follows.
“To pursue and set high standards of excellence in the multiple endeavors of our businesses, by the shared commitment of our employees, dedication, and dynamism of our management, by being accountable to our suppliers and business partners “

Principles

Employees:  We care about each other, encourage growth, and recognize accomplishments

Customers:  Our first priority is to satisfy our customers

Quality:  We do the right things right the first time

Improvements:  We do the right things even better the next time

Integrity:  We are committed to the highest standards of ethical behavior

Teamwork:  TOGETHER, We make it happen

Leadership:  Leaders are inspiring and lead by example. Leadership exists at all levels

Management:  We manage by fact

Measurement:  Our performance measures are customer-focused, outcome-based, comprehensive, and clear

• • • Innovative Technology Provider
    • Time and cost-efficient
    • Quality
    • Dependable
    • Experienced, Visionary, and Energetic
    • Pride of the Country

3. Organizational Structure for Telal Construction PLC

Some of our satisfied Customers

Our Services
In the world of intensive competition, along with companies’ unique competencies and capabilities, a strategic approach to the case is mandatory. The way companies deal with the prevailing conditions in the business world is what differentiates the winning from the others. Our company, in line with its strategic view of the existing business dynamics, will help you excel in whichever business endeavor you may find your business in.

Construction
We provide professional client-focused construction solutions. As an employee-owned company, we go above and beyond on every project and deliver on our promises with integrity
Founded in 2017, Telal is headquartered in Addis Ababa, with a network of locations in different parts of Ethiopia (Yirgachefe, Hawassa, Mekelle, Adama…). Our annual turnover from construction works has exceeded 15 Million Birr by 2021,

As a grade four building contractor, our organization has accomplished more than 15 projects so far. We have done projects for ASER Construction, FAL General Contractor, Arab Contractors PLC, Universal Construction, and private constructions as well. We are considered to be very efficient and timely by our clients.
We work in a diverse range of markets.

We are a 100% employee-owned company whose daily actions are guided by our core values.
Whether a single-floor dormitory renovation or a high-standard facility, we carefully plan the logistics of every task, take a focused approach to safety, and communicate daily with appropriate facilities and administration personnel to control costs and minimize disruption. Our responsiveness to the needs of faculty, staff, and client reps has led to long, successful relationships with institutions throughout our career years.

• • • Commercial
    • Education & Campus
    • Health Care & Life Sciences
    • Hospitality & Resort
    • Manufacturing & Industrial

Consultancy And Business Process Outsourcing
Our company is engaged in multiple consultancy and BPO projects which are resulting in increased turnover for the clients at hand. We have finalized projects for Aquila Business Group and the Center for African Leadership Studies (CALS). Our clients are also outsourcing some of their departments for the sake of focus.

We do business process outsourcing in the areas of Marketing, HR, and materials management.

Telal consultancy specializes in helping its clients to develop and improve their operations. The company has been in existence for over eighteen years, with a track record that includes over 600 successful projects with several blue-chip organizations in Ethiopia. Many of these clients have used our company on multiple repeat projects.
Telal’s core value proposition is to assist its clients with identifying, planning, and implementing operational performance improvement initiatives, in order to achieve operational performance excellence.

Major benefits include:

Rethink has a strong focus on process, with significant experience and skills in the areas of process architecture, documentation, design, reengineering, and automation.
In a nutshell, Telal works with businesses to solve operational problems, get better control, and bring down costs.

Trading
Our organization envisages to be one of the leading scientific items traders within the region. We trade agro inputs like seeds, fertilizers, and pesticides as well as Veternary and human medicines. We import and distribute products from Israel, France, India, and China.

We established longer and closer working relationships with our clients and suppliers not only to provide immediate and reliable services but to continually exceed expectations and goals.
We create commercial flows, import and export products, and arrange and manage international projects with our partners. Our numerous competencies allow us to respond to the needs of industries looking for a new market. We look forward to welcoming you to our company and working to develop and enhance your current business in Japan.

• • • Striving to meet the increasing and diversified demands of the customers.
    • Being a market leader in different market segments (Agro inputs, Veternary drugs, Human medicines….)
    • Providing quality products & reliable services and sourcing from reputed manufacturers.
    • Becoming a professional marketing partner for our principals to meet the objectives of sales, market information, and customer service.
    • Being the preferred supplier of our customers, with our products exceeding their quality requirements.
    • Giving timely information to the customers regarding trends of the market dynamics.

Why Telal
Telal is known for its integrity and commitment to delivering on its promise. The key to this is our size, which ensures that the management and owners are directly involved in the projects we undertake. Our approach to joint solution development with our clients ensures that solutions are practical and implementable, and our lean structures ensure that we can deliver value-adding results at very competitive costs to our clients.

• • • Increased revenue
    • Reduced costs
    • Improved customer experience
    • Improved compliance and control

Qualified Expert
The prominent management scholar, Peter Drucker, has rightfully stated that the attainment of excellence relies on the capabilities found in its management. No matter how many resources are available, unless properly managed by those responsible, all is futile. Therefore, the management and overall employees of our organization are hard-working, qualified, and dynamic to say the least.

Leadership
As the basis of competition changes from cost and quality to flexibility and responsiveness, the value of management competency is being recognized. Managerial competency is the most critical factor in creating sustainable competitive advantage. Customers, competition, and change have created a new world for business, such that organizations designed to operate in one environment are inadequately equipped to operate well in another. One of the reasons for this is that the organizations lack proper managerial capabilities that can run those operations in an integrated and coordinated manner. Our organization has a full understanding of this issue and has addressed it in a proficient manner.

Quality Professionals
The organization has made a careful analysis of the recruitment and selection of its executives as well as its top management. The organization has also invested in the training and development of its top management. Continuous training is given to the management and other employees which shows the importance the organization places on staff competency. All in all, Telal has a competent, dedicated, and visionary management team and staff that will enable it to attain its objectives within a short period of time.

Projects
Our Project Concept
To sum up, in today’s competitive business environment, an organization’s existence depends on its ability to compete and win market share, and in order to effectively do that, organizations should utilize their resources properly in order to gain a competitive advantage. At the heart of an organization’s resources lies its human capital.

• • • Innovative Technology Provider
    • Time and cost-efficient
    • Dependable
    • Experienced, Visionary, and Energetic
    • Quality
    • Pride of the Country

Some of our Projects

Contact Us
Address:- Bole Road, Mega BLDG, 7th floor
Mobile Phone:- +251 911 23 2080
Website:- http://telalbusinessgroup.et/