The US based Life Fitness launched its own fitness center on Friday, January 9, 2014 around CMC area.

The new fitness center is said to be equipped with modern instruments, including digital counting instrument of muscle exercise.

After the inauguration ceremony the equipments were made ready for commercial and household purposes.

Commenting on the development Frank Van de Ven, Vice President of Life Fitness’ International Business Unit said, “With the growing economy of the world, people are enjoying diets, but this has to be balanced and life fitness works to make the world a better place”.

On his part Eyob Bekele, manager of Bekele Abeshero Plc, Life fitness’s exclusive agent and distributor in Ethiopia for the last ten years, said, ““The newly launched equipments will have an immense benefit to Athletes and the community as a whole”.

Life Fitness distributes gymnasium equipments in more than 120 countries, including Ethiopia.

Source: Fortune