Guts Agro Industry is ready to provide pre packed staple Shiro in the Ethiopian market. The Company has made this move after securing 66,000 dollars in funding from USAID.

Guts has established a separate line along its other factories that are devoted for the production of pure chickpea powder and a ready-to-cook mix powder which they have named Yanet Shiro.
Guts launched its new products at a ceremony held at Yod Abyssinia Restaurant on Thursday April 10, 2014. Delegates from USAID, the Ethiopian Agricultural Transformation Agency (ATA), the World Food Program (WFP), and representatives of farmers’ unions in the Oromia State were invited to the launch of the new products.

Yanet Shiro,one of the two shiro products, is being supplied to retailers starting from earlier this month for 21 Birr per half a Kilo. And Guts hopes to distribute its products through Hasset Wholesalers, consumers’ associations stores and Alle Bejimla, an enterprise under formation.

It is also the ambition of Guts to join the international market. It has already got an approval from the Food, Medicine and Health Care Administration & Control Authority (FMHCACA) in order to access the US market. Other potential markets for Guts are India, the Middle East and West Afria.

Source: Fortune